Privacy Policy

Information We Collect

Depending on how you use the website, we may collect:

• Your name, email address, telephone number, billing address and delivery address.
• Order details, measurements, sizing information, styling choices and correspondence relating to an order.
• Information supplied when you request a fabric sample, submit an enquiry, use the contact form, email us or contact us through WhatsApp.
• Transaction and accounting information needed for payment records, refunds, tax and other legal obligations.
• Basic website-use information collected through consented analytics cookies, such as pages viewed, device type, approximate location and how visitors arrived at the website.

Please do not send medical information unless it is relevant to the fit, accessibility or construction of a garment. This may include information about disability, mobility or a condition such as lymphoedema. Where you choose to provide relevant health information, we use it only to understand and respond to your tailoring requirements and rely on your explicit consent to do so.

How We Use Your Information

We use personal information to:

• Respond to enquiries and provide sizing, styling and product guidance.
• Process payments, create and manage orders, arrange delivery and handle returns or refunds.
• Produce Made to Order or Made to Measure garments using the information you provide.
• Keep appropriate financial, tax, transaction and business records.
• Prevent fraud, protect the website and resolve technical or customer-service issues.
• Measure website performance and improve the customer experience.

We do not sell personal information to advertisers or other businesses.

Our Lawful Bases

We normally process personal information because it is necessary to take steps at your request, fulfil a contract with you, comply with a legal obligation, or pursue our legitimate interests in operating and protecting the business and providing customer support.

Where consent is required—such as for non-essential analytics cookies—we rely on your consent. Where you voluntarily provide relevant health information for tailoring purposes, we rely on your explicit consent. Consent can be withdrawn, although this may limit our ability to use that information when advising on fit or producing a garment.

Payments and Service Providers

Payments are handled by the payment provider selected at checkout. We do not receive or store your complete card details.

We may share only the information reasonably necessary with trusted providers involved in hosting the website, processing payments, producing or fulfilling orders, delivering parcels, providing email services, maintaining the website or supplying analytics. These providers may only use the information for the service they provide to us or as otherwise required by law.

Google Analytics and Cookies

With your consent, we may use Google Analytics to understand general website activity, such as popular pages, device categories, approximate geographic areas and referral sources. We use this information in aggregated reports to improve the website and do not use it to identify customers personally.

Google states that Google Analytics does not log or store the IP addresses of users in the United Kingdom. Non-essential analytics cookies should not be activated until you have made a choice through the website’s cookie controls.

You can change or withdraw your cookie choices at any time through the cookie settings available on the website.

How Long We Keep Information

We keep personal information only for as long as it is reasonably needed for the purpose for which it was collected.

• Enquiries that do not lead to an order are normally deleted when they are no longer useful for responding to or following up the enquiry.
• Order, payment, refund, tax and accounting records may be kept for up to six years, or longer where required by law or an unresolved dispute.
• Measurements and tailoring details may be retained where they remain useful for customer service or a future repeat order, but can be deleted on request unless we have a legal reason to keep them.
• Relevant health or accessibility information is kept only for as long as it is needed for the tailoring purpose for which it was supplied, unless you ask us to retain it for future orders.
• Analytics information is retained according to the settings applied within Google Analytics and is reviewed periodically.

Your Rights

Depending on the circumstances, you may have the right to ask for access to your personal information, request correction or deletion, restrict or object to its use, request transfer of information, or withdraw consent.

Some information cannot be deleted immediately where it must be retained for tax, accounting, fraud prevention, dispute resolution or another legal obligation.

Security and International Services

We take reasonable technical and organisational steps to protect personal information. Some service providers may process information outside the United Kingdom. Where this occurs, appropriate contractual or legal safeguards should be used by the relevant provider.

Changes to This Policy

We may update this policy when our website, services or legal obligations change. The latest version will always be published on this page with its revision date.